Suppose you're the manager of a busy high street clothes shop. You want to find out who your regular customers are. Which of the following methods would be the most effective?
Select one option, then select OK

Not quite. Think of a method that rewards customers for giving you the information, then try again.

You may well find that quite a few customers will refuse to do this. A better method would encourage customers to use the shop more often. Try again.

That's right. Loyalty cards reward customers for providing the information, and encourage them to use the shop more often.

Not quite. The customers visit the shop. Think of the best way of collecting the information from them there, then try again.

In fact, the best option is to offer loyalty cards to reward customers for providing the information, and encourage them to use the shop more often by giving discounts.



	Asking customers at the cash desk if they have bought something from the shop before



	Getting customers to write their name and address on a slip of paper at the cash desk



	Offering each customer a loyalty card that gives regulars a discount



	Using the telephone directory to call people living locally to ask if they buy from the shop