Repositories should be able to return embed code for maximum niceness

For example, a Fedora repo plugin should be able to return a link to a document as:

Snape, S. (2011) "How I defeated the dark lord using invisibility potions" in Alchemist Letters vol. 553 no. 4, pp. 1102-1107.

Rather than just

How I defeated the dark lord using invisibility potions

Or a video repository could return embed code, etc.

Obviously this is a bit complex and needs to be specced properly.