"More" - a new theme like Clean but with more customisation settings in the UI

User pain
Not easy to quickly brand your site
Target
Organisation without the technical resources to customize a theme (any medium/small sites)
Objective
Being able to set the basics (background colour, text colour, link colour, logo) through the UI.
Task
compile LESS from PHP

More thought about it:
https://docs.google.com/document/d/1ktkigIsJrxcqPeHWcDdRANA1072JVZZ0azg0INo6v48/edit#heading=h.s3ovaozhzke0