Noted by davidcarrillo in discussion of MDL-81434 - however that's a bug fix, so proposing the following as a separate improvement (main-only)

1. Column field alias ("c");
2. Column param names ("p");
3. Condition param names ("c");
4. Filter param names ("f")

The purpose of each of these is to ensure uniqueness within a report, for parameter names when used in conjunction with the following helpers:

1. generate_alias[es](...)
2. generate_param_name[s](...)

Uniqueness still being the primary purpose of all these methods/values, it's also useful when using the report SQL debug tool to have helpfully named values too - which we can evaluate here (David has some suggestions) and improve

My suggestion:

Params: p => col; c => con; f => fil

Columns: c => col

Alias: rbalias => rba

Param: rbparam => rbp